While recording a podcast episode, it’s so easy to get “in the zone”. No doubt, you’re passionate about your topic or brand. Why else would you spend so much time building a brand around it? And in most cases, your listener is just as passionate about the topic or your brand, otherwise they won’t give you the time of day.

But in your moment of passion, don’t get lost. Remain relentlessly focused on the basics of communicating!

Don’t be a radio announcer. Engage your podcast listener. Don’t come across like you’re reading it. Instead, speak it. In fact, speak like a human. Use words that you’d use in everyday life.

You’re not Weenie and the Butt in the Afternoon.

There’s no such thing as social distancing in podcasting. Let me explain. Your voice is going from an mp3 file on someone’s phone straight into their ears using cheap-to-make earbuds, all while reverberating throughout their skull. That’s a pretty personal experience. So, think YOU. Say “I’m glad you’re here” instead of “Hi everyone.” Podcasting is a one-on-one medium. You’re not shouting through megaphone to a crowd of people.

Listen to your podcast. This is funny, I know. I’ve chatted with quite a few podcasters who don’t take the time to truly listen to their own podcast. “The moment I hit the submit button in Anchor or Libsyn, I’m done”, said Steve Q. Caster.

Take your ego out and listen with a critical ear. Ideally, you’ll listen to your podcast the next day after posting so that you can approach it with a fresh set of ears. Listen while doing something else like cooking, driving or working at the day job.

Pretend you’re a podcast audience. As a listener, are you engaged with what you’re discussing? Are you connected with your content and knowledgeable on the topic of conversation? Are you being real and authentic — or are you pretending to be someone that you are not?

Did a segment go on too long? Did you hear any rough edits? If we desire for others to hang on our every word, we owe it to our listeners to try to do the same.

Hit the Modify Audio button. After you’ve listened to or “airchecked” your podcast, as we’d say in the radio world, if there are things that you don’t like or find areas in which could be better refined, do it!

Hit the “modify audio” button: The shalt not be afraid of editing even after posting an episode.

Podcasters seem to follow some sort of archaic unwritten code of conduct. For the love of all things good in this world, do not be afraid of editing your episode even after it’s been posted.

There’s a lot in life that you can’t control. However, you can take charge of YOU in your podcast.

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Author

Rick is a dynamic radio programmer and on-air personality armed with nearly twenty years of progressive experience in commercial radio, digital and mobile strategy, format changes, and research. Rick holds a personal winning scorecard as a programmer and is an expert in Nielsen PPM and Diary analysis and implementation. In 2014, Rick was awarded the illustrious “30 Under 30” award from Edison Research.

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